American Shipbuilding Suppliers Association
National Industry Communications
Association & Executive Communications
Communications built to serve members first — and to make a national supplier association legible to the industry it speaks for.
Context
ASSA's members are spread across the country and across the supply chain. The association needed communications that reached them reliably, spoke credibly to the shipbuilding industry, and gave its leadership a clear public voice.
Approach
Member communications, public relations and digital were run as one system: consistent association messaging, executive-level writing for leadership, and digital channels used to distribute information members can actually use.
Selected tactics
- Association and member communications
- Executive communications and leadership messaging
- Media relations within the industry press
- Website and digital channel management
- Social media strategy and content
- Communications technology and workflow support
Impact
- Members receive association information through channels and technology built around how they work.
- Leadership speaks with a consistent, credible industry voice.
- Digital presence supports the association's mission rather than sitting alongside it.
More work
Hancock Chamber of Commerce
Night of Stars
A chamber's signature awards night, treated as a brand platform rather than a program to be printed.
ViewBeau Rivage
ALLUSA
A patriotic cirque-style production promoted through the people it honored.
ViewBeau Rivage
Blended Burger Campaign
A single menu item used to say something larger about sustainability and culinary standards.
View