Hancock Chamber of Commerce
Night of Stars
Integrated Communications + Creative Direction
A chamber's signature awards night, treated as a brand platform rather than a program to be printed.
Context
Night of Stars honors the people and businesses carrying Hancock County forward. An event of that standing has to look and sound consistent everywhere it appears — invitations, stage, screen, press and social — while the honorees, not the chamber, stay at the center of the story.
Approach
The event was handled as one creative platform. A single visual and verbal identity carried the theme across print, environmental graphics, video and digital, with the communications sequenced from announcement through honoree reveals to event-night coverage and follow-up.
Selected tactics
- Creative direction and event brand creative
- Honoree tribute video production
- Press outreach and media coordination
- Social content and announcement sequencing
- Program, signage and stage graphics
- Event-day and post-event communications
Impact
- One consistent creative platform across print, video, digital and the room itself.
- Honoree recognition extended beyond the night through earned coverage and social storytelling.
- A repeatable communications framework the chamber can run again each year.
More work
American Shipbuilding Suppliers Association
National Industry Communications
Communications built to serve members first — and to make a national supplier association legible to the industry it speaks for.
ViewBeau Rivage
ALLUSA
A patriotic cirque-style production promoted through the people it honored.
ViewBeau Rivage
Blended Burger Campaign
A single menu item used to say something larger about sustainability and culinary standards.
View