Beau Rivage — Fallen Oak
Mississippi Gulf Resort Classic
Media Center Operations & Tournament PR
A global broadcast event, supported from inside the media center where the coverage is made.
- 2,420
- media placements
- 1B+
- worldwide impressions
- 19
- hours of live Golf Channel coverage
Context
Beau Rivage has hosted the Mississippi Gulf Resort Classic at Fallen Oak since 2010. With 78 PGA TOUR Champions competing and 19 hours of live Golf Channel coverage, the tournament runs on the accuracy and speed of its media operation.
Approach
Anne worked in the media center during competition, capturing press clips and facilitating interviews between journalists, tournament personnel and players so that reporters could file and the coverage could be measured. Fallen Oak fell under the Beau Rivage PR team's measurement responsibility.
Selected tactics
- Media center support during tournament play
- Press clip capture and coverage tracking
- Interview facilitation among journalists, tournament personnel and players
- Coverage measurement reporting for Fallen Oak
Impact
- 78 PGA TOUR Champions competitors.
- 19 hours of live coverage on the Golf Channel.
- 2,420 media placements across the three-day tournament.
- More than 1 billion impressions worldwide.
Credits
The tournament is produced by Beau Rivage and its partners. Anne's role was media center support: coverage tracking and interview facilitation.
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